Monday, April 20, 2015


(image via instagram @typiclee)

Back in January I told you about Target's big announcement about their Lilly for Target collection. It features 15 exclusive prints and is a 250-piece collection. If you aren't familiar with Lilly Pulitzer- Lilly dresses typically sell for $300- $350.00, and Target's limited edition line is selling the dresses for $35.00. As announced, the collection hit stores yesterday on April 19, and if you missed out yesterday, I hate to inform you that you are very much out of luck! Target launched their online collection yesterday at 6:00 a.m., and it was entirely sold out online by 8:00 a.m.

Many Lilly fans showed up at Target stores across the country as early as 5:00 a.m., and it is reported that their collection sold out in stores within 5 minutes of the stores opening:

 (image via instagram #LillyForTarget)

Target does not plan to restock any of their sold out products since the collection is limited-edition and available only while supplies last. In this case, supplies only lasted a few hours. Your best bet is checking your local Target store today and in the future- keep in mind that customers have 14 days to return items that don't fit, so it is worth checking back to see if any products have come back as returns. 

 (image via instagram #LillyForTarget)

Dresses, handbags, beach towels, etc. quickly showed up on ebay yesterday (there are currently 28,141 items listed) with marked up prices. Dresses which were sold by Target originally cost $35.00, but are being auctioned online for around $65.00 or more.. even the beach towels are listed for around $45.00, and that's just today's prices! There is currently a boycott campaign underway: 

This is not the first time that a limited-edition designer Target line has caused pandemonium. Four years ago, Target had a signature product line featuring the Italian luxury knitwear designer, Missoni. Target's website crashed repeatedly and in-store shoppers were greeted with long lines and empty racks.

I am pretty irritated about all of this! I was really hoping to order a Target for Lilly dress, beach towel or glass wear! Target publicized and advertized this line excessively for months, so they should have supplied a reasonable amount of merchandise!  The items are still listed on Target's website but once you scroll down to add an item to your cart it will show "item currently out of stock". What a buzz kill!

Readers, let me know what you think about all of this and if you were lucky enough to order any of the Lilly for Target items!

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